Ads
To begin:
- Go to www.adsoftheworld.com
- In the “country” dropdown menu, choose Canada or United States.
- On your blog be sure to Add a New Page for your answers to the questions below.
Process:
Choose two advertisements from any source and analyze each. Be sure to record the link of your advertisement. Think seriously about each ad and take time to notice details that you normally overlook.
- What type of Media is it? (TV, Print, Direct Mail, Online, Outdoor)
- How does it try to persuade the buyer (use your “Advertising Strategy” or “Appeals” handouts)
- Does it employ emotional appeals or is it more rational, fact-based?
- Who is the ad targeting and how can you tell?
- Think seriously about each ad and take time to notice details that you normally overlook.
When you have finished analyzing each ad individually, pick one and answer the following questions:
- How does the ad design convey the advertisers’ message? Why do you think particular aesthetic elements (typefaces, photographs, camera angles etc.) were chosen? How do they help establish an overall mood for the ad?
- Ads tend to communicate more through images (and in the case of television, through movement and music) than words. How are images, camera angles and movements, music and other visual elements used to convey messages in the ad?
- In the imagery, what appears in the foreground versus the background? Why do you think these choices were made?
- Precisely what is the product being offered for sale? What do you learn about its objective qualities? (Try to distinguish here between factual versus emotional appeals.)
- Look carefully at the locale of the scene. Where does it take place? What significance is the locale likely to have for the intended audience?
